Below is a compiled questions and my answers to the Ask Martha section. Email your questions to firstname.lastname@example.org to get your question answered in my future blog post.
Do I register .com or a .com.au when building a website in Australia?
.com.au easily identifies you as an Australian business. From my own personal preference, when I do a search in Google.com.au for example for “adult learn to surf” I would scan through the results and only click on the .com.au links. If your target audience is solely in Australia, get the .com.au. If you’re targeting a global market, get a .com. Having said that, the domain name prices have dropped significantly over the years you can possibly have both .com and .com.au and have them point to the same website. Choose one to be your ‘Primary’ domain name. In terms of search engines, it knows that the searchers live in Australia and will assume that they will be more interested in Australian based websites and therefore may rank .com.au websites higher up in the search results page (although this isn’t always the case)
I’m building a WordPress website for my business, which Theme should I use?
There are a number of places to get good Theme designs. When choosing themes, the most important thing is to know your website purposes and choose a Theme that suits these. Remember to choose a theme not only based on their colour schemes (as you can mostly change them) but also the functionalities, layout and features of the Theme itself. Read the Reviews, check out the Theme developer, the Support and when the Theme was last updated. Responsive theme is always recommended. Genesis based themes are great, too if you’re using Genesis. One of my favourite theme place is Elegant Themes
How do I back up a WordPress website?
There are more than one way to backup a WordPress website. The most straight forward and easiest way to backup a WordPress website without muddling with a code is to download a BackUp Buddy WordPress plugin. It does backups (partial and full backup) at a click of a button, and you can save the backup locally or in the cloud or in the web hosting server itself. You can also import/export a site using a BackUp Buddy easily
How often should I send out my email newsletter? And what time/day should I send them?
The answer to this varies depending on your newsletter content and purposes. Regular news updates can be scheduled monthly or fortnightly. I recommend fortnightly as monthly is very long in the Internet world. If it’s more educational/informative you can send once a week or even 2-3 times in a week without annoying your subscribers, provided you have a good relationship with them. Generally Monday is not a good day for sending out enewsletter as people is only getting back to work from a weekend and tend to have a longer to do list work-wise. Tue-Fri morning is generally good, and you need to test to see what works for your audience. Using a tool such as MailChimp can give you an informative data on the better time/day to send it
How do I import my database to MailChimp?
MailChimp has a great step-by-step instructions on how to Import subscribers into MailChimp List
If you have a question related to website design, WordPress websites, social media, small business marketing and other small business related questions, email it to email@example.com and I’ll endeavour to answer it in my future blog post. Thank you for reading my blog post and until next time!